It’s pretty much unprecedented for a fishing rod model to develop such a cult following and iconic status that the model develops into a brand of its own. Behold the world famous Ugly Stik fishing rod. Developed by tackle company Shakespeare in 1976 the Ugly Stik rocketed off and paved its own trajectory into fishing history.
The phenomenal response to Ugly Stik fishing rods was underpinned by their incredibly robust form and fishing functionality. The rods could bend from practically tip to butt without so much as a quiver. They were virtually unbreakable and anglers across the country immediately jumped on for the ride.
Ugly Stik now produce an incredible range of spin and baitcaster rods to suit any demanding fishing application. Ugly Stik even have a fly rod model on their inventory! Whether your soaking baits with the kids on a weekend or off on an adventure with your mates, you can’t go wrong with Ugly Stik!
Just like the impressive history behind Ugly Stik, DINGA has over 30 years of fishing retail experience and has an outstanding reputation among Australia’s angling community. For security and confidence order your next Ugly Stik from DINGA online!